by Sandra Burke.
This FASHION DESIGN Series promotes fashion design skills and techniques which can be effectively applied in the world of fashion and design.In a competitive market it is important to produce designs that are not only stylish and pleasing to the eye, but also commercially viable.
Book 1: FASHION DESIGNER – Concept to Collection
ISBN: 9780958239127 (print)
ISBN: 9780994104069 (eBook)
176 pages, A4, soft cover, thread sewn
Illustrations: Colour 200+, Diagrams: 30+
Price: UK £19.95, US $29.95, AUS $49.95, R250
Published: 2011
This book is ideal for aspiring fashion designers, stylists and illustrators, including fashion students, educators, and technologists, and those with an interest in fashion. FASHION DESIGNER will guide you through thefashion design process and the design brief, introducing you to the fundamental design techniques and skills required to create a successful fashion collection or product range.
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Book 2: FASHION ARTIST – Drawing Techniques to Portfolio Presentation
ISBN: 9780958273381 (print)
ISBN: 9780994104021 (eBook)
176 pages, A4, soft cover, thread sewn
Illustrations, Diagrams, Photos: Colour 300+
Price: UK £19.95, US $34.95, AUS $59.95, R270
Published: 2013
This book, now in its 3rd EDITION, takes you through the fashion drawing and design process, introducing you to the essential fashion drawing and fashion illustration techniques and skills to help you to create striking fashion designs, fashion illustrations, flats, fashion presentations and your fashion portfolio. FASHION ARTIST is presented as a simple step-by-step guide to fashion drawing. It is packed with self-explanatory fashion sketching exercises, inspiring illustrations, designs and photos from international fashion designers and illustrators, to enhance and visually explain the accepted fashion industry creative process.
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Book 3: FASHION COMPUTING – Design Techniques and CAD
ISBN: 9780958239134 (print)
ISBN: 9780994104083 (eBook)
176 pages, A4
Fully illustrated in colour, worked examples, sketches & photos
Price: UK £19.95, US $29.95, AUS $49.95, R250
EBook: 2014
Reprint: 2011
FASHION COMPUTING has become an essential component of the fashion designer’s portfolio of skills. This is the first book to comprehensively explain how to use fashion computing software to produce fashion designs and develop those skills. Through visuals and easy steps, you learn the creative fashion computing design techniques used in the fashion industry.
Specific software: Photoshop, Illustrator, CorelDRAW, PowerPoint, Gerber and Lectra Systems.
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Book 4: FASHION ENTREPRENEUR – AI (Artificial Intelligence) – Starting Your Own Fashion Business
ISBN: 9780994149275 (print)
ISBN: 9780994149282 (eBook)
176 pages, A4, soft cover, thread sewn
Illustrations, Diagrams, Photos: Colour 300+
Price: UK £19.95, US $29.95, AUS $59.95, R350
Published: 2023
FASHION ENTREPRENEUR, now in its 3rd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and managing a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
New Chapter – A special feature of this third edition is a new chapter on Fashion Artificial Intelligence, which shows how AI techniques are used to enhance the Fashion Design Process and is structured around the Fashion Internet of Things (IoT). These innovative technologies (AI and IoT) are important aspects of the whole Fashion process. This chapter presents:
- The logical subdivision of work from Trend Research and Analysis through to Online Shopping.
- How the Internet of Things (IoT) connectivity gathers data from all the fashion activities.
- And compares the new AI techniques and systems with the Traditional way of working.
Sandra has peppered each section with her personal international experience of working in all areas of the fashion industry.
As we enter the early stages of the fourth industrial revolution (4IR), Artificial Intelligence (AI) and smart digital technology is adding another important capability to the Creative Industries including those in; Fashion and Textile Design, Manufacturing and Distribution, Sales, Marketing and Branding, and Fashion Retail.
Fashion schools were quick to incorporate 2D computing software such as Illustrator, Photoshop and Lectra into their syllabus, the challenge now is to embrace the latest cyber-physical machines (such as 3D printing) and AI techniques to enable students to lead the transformation with, for example, digital twin humans (avatars), intelligent marketing, customer-centric manufacturing, predictive analytics and virtual fitting rooms.